You fail at something huge. Like your marriage, or feeding the baby, or your job managing the EZ-SQEZ Car Wash (cigarette break + gas leak).
89.6% of humans fail at something huge in their lifetimes (the other 10.4% are comatose, mute, or didn’t return our email survey). Of those who fail, only 0.02% will forgive themselves for it. (The irony of masking one failure with drinking/drugs/loud yelling escapes the 99.98% who try it).
No pressure, but—we have observed that the act of self-forgiveness, when executed properly, has the ability to rebuild whole car washes and scrub black tar from bricks.